Business Name: Duluth Edison Charter Schools (DECS)
Business Type: Kindergarten through 8th Grade Charter School
Print Type: Logo Design
Project Description: This was an important logo project for the client because it set forth long needed identity and branding. Samples were given to the academy’s marketing focus committee presenting various art, colors and styles from which to choose. Once the logo choices were narrowed to only a few, a focus group survey was conducted by an outside research contractor.
An interesting aspect to this project was with researching and then conducting a presentation in coordination with each research company for the client to make the ultimate decision on which company to go with for its marketing survery. The survey itself was very extensive.
As a result DECS established an identity with continuity throughout its academies, staff and public. An incredibly rewarding project!