This food drive special promotion met its first year with huge success. Hunger Bowl Twin Ports was the initiative of Zenith Auto Glass, Duluth, Minnesota. The business owner decided to present this unique campaign in March to raise both food and monetary donations in the Twin Ports area partnering with Second Harvest Northern Lakes Food Bank and Superior Bowl. For this two-fold event MMD services was contracted for planning and organization, print design, commercial production, and support throughout event the day of the Hunger Bowl Twin Ports tournament.
The tricky part of the campaign concept was to include over 50 insurance agencies into the fund raising and bowling event finale. Local broadcast and radio promotional and paid advertising focused on with top personalities made the event both notable and fun. A silent auction was added into the mix tournament day.
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